New Zealand’s Mud House Wines appoints Define Wine
Define Wine, one of Australia’s few specialist wine marketing and communications businesses, has recently been appointed by leading New Zealand winery, Mud House Wines to manage its public relations in Australia.
Mud House Wines is a premium New Zealand winemaker. With broad distribution across Australia and the timing couldn’t be better to begin a campaign that will build consumer and media awareness via a targeted public relations plan.
“We have invested heavily in order to build distribution throughout Australia. This is a key market for us and we wanted a wine specialist with hands on experience to help take the brands to the next level by driving awareness and communicating our premium brand positions,” explained Mud House Wines Marketing Manager Sasha d’Entremont. “Define Wine is a like minded business which we feel will complement and add value to our strategy.”
“The people behind Mud House Wines are a savvy and professional group, with a range of experience in the industry,” commented David Cumming from Define Wine. “The team, including Sasha d’Entremont, Sales Director Sam Lynds, Winemaker Nadine Worley and CEO, Baden Ngan-Kee have created some special wines, and are committed to supporting them within the market. It’s certainly an exciting time for the brand.”
Distributed throughout Australia by a premium and focussed distributor Mud House Wines, encompassing the ‘Mud House Swan’, ‘Mud House’ and ‘Haymaker’ ranges, are distributed nationally by The Wine Company. See www.mudhouse.co.nz
For further information please contact:
David Cumming at Define Wine: 0414 736 342 or david@definewine.com.au
Sasha d’Entremont at Mud House WInes: +64 21 933 215 or sasha.dentremont@mudhouse.co.nz
Define Wine was established in 2005 by wine industry professional, David Cumming. The business is an innovative marketing and communications business founded on experience including marketing and sales within small, medium and large wineries. With this practical industry experience, Define Wine offers its partners pragmatic, commercial and result driven marketing expertise.
Mud House Wines is owned by The MH Wine Group, one of New Zealand’s leading winemakers, with substantial vineyard holdings and state of the art wineries in Marlborough, Waipara and Central Otago. The Mud House Wines portfolio of wines has received wide acclaim under the careful guidance of winemaker Nadine Worley.