We’re #ProudAs to be the official sponsor of Southern Hemisphere rugby coverage on Sky Sports in the UK!
The new short tv promos (‘idents’) will be shown throughout 2016 on all Super Rugby, Rugby Championship, Mitre 10 Cup and Currie Cup matches and star five legends of the game.
Sean Fitzpatrick (New Zealand), Jason Robinson (England), Gavin Hastings (Scotland), Shane Williams (Wales), Paul Wallace (Ireland) all feature in a bar setting, where the slogan; ‘Wine and Rugby? It’s as clear as Mud’ playing on the not so obvious relationship between wine and rugby in a fun way.
There were a lot of laughs on the day, loads of rugby stories and a lot of smashed glass! All the tv promos take on the same feel – Sean is our wine enthusiast and he’s trying to introduce wine to the other 4 players. Jason, Paul, Shane and Gavin all get pretty confused with some of the etiquette and wording that surrounds wine and make a few funny errors along the way.
"The behind the scenes video gives a really nice feel for the day; hopefully the images below give a little more of a sneak peek!" says Laurence Hinton – UK Mud House Brand Manager.